Engfa Waraha, Thai singer-actress and Miss Grand Thailand 2022, claimed the top spot as the celebrity with the highest Media Impact Value (MIV) at the Cannes Film Festival 2025, generating an impressive $6.7 million, according to Launchmetrics’ latest report. This achievement highlights her growing global influence in entertainment and fashion, solidifying her status as a cultural powerhouse.
At Cannes, Engfa represented the Thai film LadyBee, walking the red carpet in stunning ensembles that sparked widespread buzz. Her first appearance on May 14, alongside Miss Grand International president Nawat Itsaragrisil, featured a nude-toned, crystal-embellished gown. On May 16, at the Eddington premiere, she wore a strapless green gown, blending elegance with bold style. Despite mixed reactions to her styling, with some netizens critiquing her makeup and gown fit, her media presence was undeniable, amplified by fan support and Thai media coverage like Daradaily News.
Launchmetrics’ proprietary MIV algorithm, which quantifies the monetary value of social media posts, interactions, and editorial coverage, ranked Engfa above other Thai stars like Faye Malisorn. Her $6.7M MIV reflects her ability to captivate global audiences, driven by her roles in The Paradise of Thorns—which earned her the Best Actress award at the 2025 Thailand Box Office Awards—and her upcoming project LadyBee. Social media posts on X celebrated her dominance, noting her appeal across Thai and international platforms.
Engfa’s Cannes success underscores Thailand’s rising influence in global cinema and fashion. As a Women in Cinema honoree at the Red Sea Film Fund Gala, she continues to break barriers, inspiring aspiring artists worldwide. Her journey from Miss Grand to Cannes sensation marks a new era for Thai representation.
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| Source: Engfa Waraha's IG |
At Cannes, Engfa represented the Thai film LadyBee, walking the red carpet in stunning ensembles that sparked widespread buzz. Her first appearance on May 14, alongside Miss Grand International president Nawat Itsaragrisil, featured a nude-toned, crystal-embellished gown. On May 16, at the Eddington premiere, she wore a strapless green gown, blending elegance with bold style. Despite mixed reactions to her styling, with some netizens critiquing her makeup and gown fit, her media presence was undeniable, amplified by fan support and Thai media coverage like Daradaily News.
Launchmetrics’ proprietary MIV algorithm, which quantifies the monetary value of social media posts, interactions, and editorial coverage, ranked Engfa above other Thai stars like Faye Malisorn. Her $6.7M MIV reflects her ability to captivate global audiences, driven by her roles in The Paradise of Thorns—which earned her the Best Actress award at the 2025 Thailand Box Office Awards—and her upcoming project LadyBee. Social media posts on X celebrated her dominance, noting her appeal across Thai and international platforms.
Engfa’s Cannes success underscores Thailand’s rising influence in global cinema and fashion. As a Women in Cinema honoree at the Red Sea Film Fund Gala, she continues to break barriers, inspiring aspiring artists worldwide. Her journey from Miss Grand to Cannes sensation marks a new era for Thai representation.